World Printmakers Newsletter, No. 2
February, 2001

Good News, Bad News
The good news is that the World Printmakers website is growing nicely. The bad is that this baby requires constant care and feeding and is getting greedy and spoiled. The more material you feed it, the more it demands. And if you ease off its ration of promotion to attend other responsibilties, it immediately castigates you with an alarming drop in page views. Nothing serious, mind you, nothing that a few sleepless nights of rocking the cradle won't remedy!

New Features
One result of that "cradle rocking" is a series of new user-friendly features on the site, features like a Search Engine which makes it possible to track down your favorite artist or technique in a snap of the fingers. We have also added a Site Map, with a plain-vanilla alphabetical listing of just what's available on the site. Also new is the World Printmakers FAQ, with a lot of information which wouldn't fit in anyplace else. Digital Printmaking We got such a nice response to Brett Lortie's Short History of Digital Printmaking article that we followed it up with Alan Bamberger's Giclée Update, which reflects the state of the art in the digital print world. These two articles have given rise to an ongoing controversy, the upshot of which seems to be that there are two kinds of printmakers: those who love computers and those who don't. The World Printmakers view on the subject (until someone comes along and convinces us to the contrary; we're flexible, if not downright wishy washy) is that no medium for producing fine-art prints should be discarded just because it's different from the older methods. What we do ask is that digital printmakers respect the traditions of the signed-and-numbered limited edition, which for us forms part of the very essence of the "limited-edition fine-art print."

The Nicest Surprise
One of the nicest things that arrived at World Printmakers this month was an invitation to host the virtual version of the University of South Florida's "Homeostatic" print exhibition (which is to be hung both at the university and at the Brooklyn Museum of Art). Put together by Professor Bradlee Shanks, the show highlights the themes of "human touch vs. technological advance" and our species' necessary adaptation and evolution in dealing with it all. So, stay tuned. This exhibit should be interesting.

The Rhythm 'n Blues Screenprinter Andy MacDougall's screenprint course is up to chapter four and five is coming up soon. A number of people have asked if the previous chapters were still available, and the answer is yes. Just go into the current chapter and work your way successively back with the back arrows which appear at the end of each article.

World Printmakers Artbooks
After much thought on the subject we decided to put an Amazon.com bookstore on the site. We know that everybody and his brother has an Amazon affiliate program on their sites, but in the end we decided to do it, as we feel it will give our loyal readers a way to express their approval and support of the World Printmakers project buying their books through us. It's the least we could do(!)

WPDID
Have you seen the World Printmakers Digital Image Downloads yet? In the end we decided to offer them as gratuitous gesture, just to bring a little senseless beauty into your life. You can load them down, print them up and use them as bookmarkers or bookends (for that you have to stick them on a large stone.) If you like them we'll do more. The Future World Printmakers has begun to implement our sponsorship agreement with Airtel, the Spanish mobile phone company. This collaboration will bring some major changes (for the better, we hope). Does this mean that World Printmakers will become a Spanish site? No, for that we have Spanish Printmakers, our sister site (in Spanish "Grabadores Españoles" http://www.losgrabadores.com) which will also be sponsored by Airtel. So stay tuned.


Print Fraud and Full Disclosure
The other Big Issue on World Printmakers these days is the Print Fraud issue and our subsequent Full Disclosure campaign. After stating our views (and yours, in the vast majority of cases) in a cover story, we got down to work and started e-mailing institutions and art media round the world to try to awaken their interest in the issue and their support for the Anti-Fraud Full-Disclosure cause.

Results Already!
And we're starting to get some results! Have a look at the next issue of Art on Paper where we take a gentle whack at the art dealers who offer archival-quality Iris "prints" of watercolors with editions in the thousands(!) If you don't already know Art on Paper, you're going to like it a lot, as the magazine deals elegantly and eruditely with themes which are dear to the hearts of printmakers and print lovers. They also have a website and a banner on World Printmakers. (Cherish our advertisers!) We received replies ranging from the ridiculous: "We're a non-profit organization. We don't deal with these matters…" to the sublime: "We only have time to answer our subscribers…" But a few art-related foundations have actually expressed an interest in collaborating. We shall see. And we shall keep mailing!

Certificate of Authenticity
In this same connection, and in order to help printmakers document fully the prints they offer for sale, we have also published what we call our "Certificate-of-Authenticity Model," which is a fill-in-the-blank template with the information which should accompany every authentic limited-edition print. This model is a simple table which can be adapted to each artist's own preferred format.

More Print Fraud
Before we leave the subject of Print Fraud, we'd like to ask a favor of you, the readers. Please send an email to one or more of the big art sites on Internet who specialize in "limited-edition giclée prints" of watercolor originals and protest to their face that these are not, by any stretch of the imagination, limited-edition prints. Remind them of the damage they're doing to authentic printmakers and ask them to rectify their devious and misleading use of the term "print." Would some of you please do that, and let us know what you get by way of replies.

You could post this interchange of correspondence to the World Printmakers Forum for everybody to see. We would do this ourselves, but, as you can understand, professional discretion forbids it. We could be construed by our big-bucks art-biz colleagues as impertinent. God forbid. (What ever happened to that little boy who pointed out that the king didn't have any clothes on, anyway?)

Cheers till next time,

Mike Booth
Coordinator
World Printmakers
http://www.worldprintmakers.com
miguel@worldprintmakers.com

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