Readers' Survey Results


Thanks for your participation!
The results of the World Printmakers Readers' Survey are in. Our sincere thanks to those of you who participated. Your conclusions:

The homepage was chaotic and confusing.
You want to see more technical articles.
You need more artists' promotion and "business of art" material.
For the rest, mainly mixed opinions. Different strokes for different folks.

Prize for Worst Homepage
There was almost universal agreement on the subject of the World Printmakers chaotic and confusing homepage, which one critic characterized as "notes stuck on a fridge door." Just a couple of people said the homepage was their favorite feature, and I suspect these people are wierdos who enjoy prowling around dusty used-book shops and rusty junkyards. By the time you read this World Printmakers will have a new cleaned-up, well-organized homepage. We're hoping it will make it a pleasanter experience to visit the site and to find what you need.

Print artists are a pragmatic lot, it seems. Almost all of the artists among you want to see more information on business-related subjects. According to our survey, printmakers are increasingly concerned about selling their work and promoting their careers. (We're currently preparing an article for next month's update which discusses art as a career choice. It witholds, strange as it may seem, that art is a far more serious business than accounting or manufacturing, certainly more serious than the oil business or telecommunications(!)

How-to issues run a close second. Printmakers are fascinated to know how other artists do it, and are requesting more articles on technical subjects. We've got more of Andy MacDougall's screen-print wizardry in the pipeline, and if you're digital you might like to take a look at our new series, "Dot Krause on Digital."

Insatiable for Images
Fine-art-print collectors, on the other hand, are practically unanimously avid for images. They want to see more prints and exhibits. We'll do our best to provide them. On the rest of the questions on the survey, opinions were nicely divided. Some people thought the historical articles were the site's best feature, while others thought they were the worst. (By the way, there's a new one this month on Goya.) There was a similar division of opinion on the subject of the interviews. Some found them the most interesting feature, others the least. This is good news for us, the editors. It permits us to go on providing our mixed bag of content with the confidence that most all of it will interest somebody!

Soon we'll start preparing out new Readers' Survey for 2003, in an effort to keep our finger on printmaking's pulse. And the more you tell us, the more we'll tell you. That's a promise!